From Strategy to Sales: Brendan Amos’ Digital Marketing Roadmap
In today’s ever-evolving online landscape, businesses need more than just an online presence — they need a smart, adaptable digital marketing strategy that moves customers from curiosity to conversion. Brendan Amos , a renowned digital marketing strategist, offers a clear path through the chaos: a roadmap that connects high-level strategy to bottom-line sales.Whether you're launching a new brand or trying to scale your digital footprint, Brendan’s digital marketing framework offers a systematic approach that works across industries and platforms. Here’s how he breaks it down — from strategy to sales. Step 1: Define Clear Goals and KPIs According to Brendan Amos, the biggest mistake businesses make is jumping straight into marketing tactics without clarity on what they actually want to achieve. "You can't optimize what you don't define ," he says. Before any campaign launches, start with well-defined goals. Are you aiming for more leads, higher website traffic...